Brian's Marketing Blog

  As long as I can remember I could always rely on Little Ceasers to have my back in a crisis. Growing up as a latchkey kid with zero culinary experience outside of burning a few pieces of toast I took solace in the fact I would never have to go hungry after school with my local Little Caesars right around the corner. Charging a mere five dollars for an entire pizza their prices fit my frugal middle school lifestyle and the taste was all I could ask for from an establishment built on getting you out the door as quickly as possible. Yeah, life was good, and it stayed that way for a long time. But sooner or later the honeymoon had to end. And end it did, rather unceremoniously, when Little Caesars decided to show me it's true colors. Greed filled the once kind heart of my greasy friend as they announced the price of their iconic $5 pizza would be raised by 55 cents…  Sure, it doesn’t seem like a lot of money but where does it end? What menu item will be next on the chopping blo...

They tell you to never play with your food, but that’s always been more of a guideline really. We’re all guilty of messing with food in one way or another. Sword fighting with a couple of popsicles, shooting pieces of popcorn into the hood of someone’s jacket, or folding up a piece of baloney and biting pieces off to see what kind of meat sculpture you can make. Like making a paper snowflake without the mess, only not as cute. Well, the brilliant minds at Oscar Mayer are no stranger to this activity, as they have launched a new skincare facemask inspired by their popular baloney. That’s right, you can now relive a treasured lunchtime activity for just a $5 payment on Amazon. This development caught my attention as it was the last type of marketing effort I would have expected from a company that provides a product people so regularly use. Employing the type of shock advertising usually reserved for companies marketing more controversial products made me question if everything was well ...